Prashant Lakhera Analysis Essay Example

Prashant Lakhera Analysis Essay Analysis of what has happened so far in the CRA-CDB project. And how Mr Lakhera missed opportunities to manage the situation effectively:- At the first meeting, more emphasis should have been on getting to know about Mr Ghosh. During the site visits, they should have asked for help from Mr Ghosh rather than being passive analysts. They should have given him due respect and tried to develop a friendly relationship with him. Since Mr Ghosh was not ready to initiate interaction, they should have taken the initiative. And also should have determined a timeline for the project. Finally rather than asking Mr Ghosh to keep quiet during the Mumbai meeting. They should have asked him to give his insights. Mr Ghosh’s Problems:- Mr Ghosh felt a high degree of insecurity. He had an inferiority complex because he was not well educated and hence not well versed in English . Also he had raised himself from the bottom rungs whereas the other members were MBA degree holders. He realized the difference in knowledge levels and tried to compete with the others by withholding information and also refused to give them any useful insights. MR LAKHERA’S OPTIONS:- 1. Settle thing informally PROS: †¢The task at hand will be completed on time. †¢There will be a considerable improvement in team the dynamics. CONS: †¢It may take some time to settle things with Ghosh 2. Request more time from client CCL and redo the project without Mr Ghosh PROS: †¢More time will be required to complete the report which will not reflect well on the brand image of both the organisations. We will write a custom essay sample on Prashant Lakhera Analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Prashant Lakhera Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Prashant Lakhera Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer CONS: †¢This option is not cost effective since a lot of time and money have already been wasted. †¢Also getting resources like analysts or advisors (skilled manpower) in a very short time is not easy. 3. Request for more time from the grading committee PROS: Better future analysis since the current analysis contains only a one-sided view without the technical insights of a CDB consultant from the construction sector. CONS: This will have a harmful impact on Mr Lakhera’s credibility since he was not able to resolve conflicts within the team. . Escalate to Phadnis/Aurora (their bosses) PROS: Pressure from their respective bosses may lead to reunion of the team members. CONS: This may lead to transmittance of group’s tension to the two organisations. CONCLUSION:- Mr Lakhera should take Mr Ghosh out for a drink or dinner and sort out the differences. Informal surroundings may help Mr Ghosh to overcome his insecurities. And once he feels that he is acknowledged by the others, he may stop being so antisocial and start helping out.

Business Research Paper Topics

Business Research Paper Topics Business research papers are a common characteristic of any business courses. Writing a research paper based on a business topic is very easy, however most students normally have a difficult time coming up with the kind of papers that can earn them top grades. The secret to writing a good business paper is good preparation in terms of research. Just like any other research papers, business essays need to be well researched for them to be of high standards. The first thing that you will need to research on is the topic. You cannot write a good business paper if you do not have a good topic. When you do your research well, you will be able to come up with a good topic for your paper. Business research paper topics come in a variety of subjects. The kind of topic that you choose for your paper should reflect the subject area of your interest. A good business research paper topic should get the attention of your reader from the word go. This means that the topic must be written creatively using correct grammar. The topic also needs to be straight to the point. Make sure that the topic is specific and original. To be able to choose a good topic for your paper, you have to understand your subject area quite well. Doing some thorough research will enable you to get a specific topic which you are comfortable writing about. If you do not find research material from your local library, the internet is a god place to look for business research paper topics and ideas. 5 most popular business research paper topics: How has the economic crisis affected the microfinance industry? How is farming important to the economy? What can organizations do to improve employee competence? Does a nation’s budgetary allocation affect its economic performance? How does illiteracy contribute to economic stagnation?

Philosophical Thought Thesis Example | Topics and Well Written Essays - 2000 words

Philosophical Thought - Thesis Example While explaining my position, discussion will be made with regard to the themes from the different topics, and what their pros and cons are. The saint could be taken as the path for the more spiritual approach towards life and existence. The saint is beholden by the moral and ethical laws by God, or what is divine and ideal, taking steps and journeys in doing and sharing their beliefs for the betterment of others in a world that has been in constant bouts of chaos and other evils. For the saint, God’s existence may be a necessary condition for securing a meaningful life, but it is generally thought that one must additionally relate to God in some relevant way in the epistemological and axiological dimensions (Seachris, â€Å"Meaning of Life: The Analytic Perspective†). Saints can be characterized with many traits that are in relation to the central quality of godliness, such as being humble, kind, generous, compassionate, and selflessness. The hero archetype could be ta ken as a different approach to an individual’s value of existence and life. The first impression of a hero is an individual who is strong and fearless regardless of the odds. The hero archetype usually is the individual who adheres to the rightness of freedom, doing what is noble and just according to their personal beliefs. The hero typology has been portrayed in various ways, either through mythology or romanticism. Typically, the hero is characterized by traits of being free-spirited, courageous, strong-hearted, and a lover of life. Both could be viewed as distinct, but they complement each other very well, both of them having a distinct path for an individual’s walk in existence. This could be seen even in the earliest and twilight days in the age of antiquity. Greek mythology portrays a lot of notable heroes in their stories and legends. The most notable would be that of Hercules, or Heracles in other writings. Hercules may have been portrayed as a son of Zeus, th e king among all the other Greek deities, but he is still a demi-god because he was born from a mortal woman. As legend tells, Hercules had to undergo the Twelve Labors meant for him as an act of redemption of murdering his wife and daughter due to his insanity. While doing all this out of personal reasons, Hercules did assist many of his fellow men, and even deities through his journeys and trials. For the Greeks, Hercules was considered a hero figure because he showed indomitable will and power to persevere in his tasks. The Greek mythological-poetic drama usually portrayed heroes as individuals overwhelmed by their feelings of doing what they see fit. On the other hand, the philosophy of Stoicism had a more different opinion with regard to how one would live. The Stoic philosophy follows a more ascetic role in life. The Stoics believe that once we come to know what we and the world around us are really like, and especially the nature of value, we will be utterly transformed (Balt zly, â€Å"Stoicism†). The Stoics have always strived for temperance and the discipline of self-control from one’s emotions or passions in whatever they commit themselves to. Temperance leads to a mind and soul that has achieved tranquility or harmony with nature, which is the ultimate goal of the Stoics. This appealed well to what the Romans regarded as heroes among their citizenship, such as soldiers, leaders, and

Topics in Literature English Essay Example | Topics and Well Written Essays - 1000 words

Topics in Literature English - Essay Example Characterization can be a simple or a complex process. Basically, characterization is what characters "say" and "do" (The National Library Literacy Strategy, 2001, p. 2). Each character is seen as being made up of a number of dimensions: sense of identity, age, gender, religious persuasion, temperament, physical appearance, values, expectations, dreams, disappointments, inadequacies and loss, to name a few. The Shreklisch Onion Layer Model of characterization stresses that the psychological profile of the fictional character must incorporate emotions, back-story, beliefs, practices and intentions (Wikipedia, 2006). It is by way of the language and actions of the character within the text that the reader is able to understand what are happening and why, without having to be told directly (i.e. indirect characterization). Although, with fiction that presents a completely new dimension of existence it may be necessary to spell out character specifics to the reader, due to the ambiguity inherent in novel texts (i.e., direct characterization). In most novels, plays, and essays, characterization develops along with the storyline and functions to support the fictional themes. Characters take time to create for an author, as they are getting to know another person, and aspects of who they are and how they interpret their world and respond to it in a way that is contingent on their values, requires the author to reflect on their own ways of thinking and behaving. A story may be completed driven by its characters; they are the key to unlocking the story. In such cases, the plot tends to come first, like a seed crystal of an idea that radiates out patterns of complexity and beauty in storylines as it creates the possibilities for characters to arise from the situations or settings (The National Library Literacy Strategy, 2001).The physical description of a character provides the reader with a general framework about the 'person': age, gender, ethnicity, physical appearance, style of dress, geo-historical location, and the way t he character moves. The reactions and responses of the character give the reader insight into the character's core values and attitudes (English Online, 1998). The dialogue of each character can provide the reader with deeper psychological insight of the character. The language that a character uses, their use of intonation, as well as use of pauses and silences, can instil in the reader the true feelings of what that character is experiencing. The surroundings enrich the background for the reader, making the characters more believable and understandable. This detail needs to incorporate all of the character's senses and perceptions of the setting. It is the author's ability to sew together the dialogue, reactions and descriptions that enables characterization to occur (The National Library Literacy Strategy, 2001). It is important that the author be aware that characters need to develop due to their fictional experiences, in order to come to life and 'be real". However, it is also essential that each character have a consistency of character as well, and it is this balance that leads the author through the characterization process.Ultimately, characterization requires the author develop characters by giving them; identity (e.g., have a name, appearance, values, temperament); creating

'Self-determination is irrelevant in the 21st Century'. Discuss Essay

'Self-determination is irrelevant in the 21st Century'. Discuss - Essay Example It is accordingly, protected by various international human rights bodies that ensure all people get their rights. This concept has evolved during the 20th century following secessionist movements during and after World War I and II allowing for decolonization of countries from the 1960's onwards. The start of the famous European colonization of the Americas started around 1940's following the Spanish expedition headed by Christopher Columbus5. This followed a conquest that was featured by large-scale exploration, migration and eventually colonization in order to take full advantage of the resources in those foreign countries. Rebellions were the first characteristics of the determination to self-rule that was witnessed in the mid 1770's. Because of the explicit invocations of natural law, the natural right of man and the absence of consent from the people who were being governed, people began to revolt against colonial rule6. In the United Stated Declaration of Independence, the pro motion of the notion that the will of the people is supreme made significant contributions to the aspect of self-determination. These and some other notions are what led to the acceptance of the principle of self-determination. ... These treaties both held that people had a right to freely pursue their economic and political interests following self-determination. Previously, self-determination was considered a political principle with no legal effect. But following WW2, self-determination became a legal principle and a right in International Law. And because of its adoption by several treaties and charters it received worldwide recognition under International Law. The concept of self-determination is thus still relevant because of the number of cases in the International Court of Justice that have received ruling in favor of the concept of self-determination. Self-determination has thus achieved the status of erga omnes which requires the rest of the international community to respect it. Other jurists and scholars have also argued that the principle of self-determination has acquired the status of jus cogens making it the superior rule of international law. As such, the rest of the community has the mandate t o strictly obey it at all times and in all circumstances in their relations with each other. However, the UN Charter10 had no provisions for the enforcement of the right to self-determination outside the context of decolonization. It simply provided that countries be allowed to govern themselves but it did not provide other stipulations for how this was to take place. This allowed the legal doctrine of uti possidetis juris11 to thrive. This meant that old administrative boundaries became the international boundaries without taking into consideration the linguistic, ethical and cultural boundaries that had previously existed. Despite the fact that people of one culture were torn apart by international boundaries, nations succeeded in freeing themselves from colonial rule.

Cadbury The Worlds Second Largest Confectionery Company Marketing Essay

Cadbury The Worlds Second Largest Confectionery Company Marketing Essay Cadbury, which is the worlds second largest confectionery company, the second largest chewing gum company, the third largest soft drinks company, is also the only company that has a chocolate, candy and gum products, is a leading a large, growing, brand-led industry. It has a great market shares and has many honest consumers, but it has also a numerous of competitors such as Altria Group, Nestle, Hershey, Ferrero, Unilever, and so on. Cadbury Company produces markets and distributes confectionery (chocolate, sugar, sweets, chewing gum, etc.) and beverage products. To the competitors, Philippe Morris that is the worlds largest packaged food companies. Nestle is the worlds largest food manufacturer, and Nestle is famous for producing instant coffee and chocolate bars. Currently has for the local market and culture-rich products, such as Chocolate and candy, bottled water, beverages and dried milk. Hershey is the largest chocolate and candy manufacturer in the North America. Ferrero Gro up is the worlds fourth largest chocolate manufacturer. Unilever Group is the worlds second-largest consumer products maker. Unilever operates the following two major product areas: food and household and personal care products. So, besides Cadbury, Philippe Morris, Nestle, Hershey, Ferrero also produce candy and chocolate and some companies scale is larger than Cadbury. That it is a great threaten to Cadbury and they are the direct competitors to Cadbury as well. And all global candy and chocolate enterprise play a great role in the market battle in contend for markets. Competing features and competitive advantages Enterprises participating in market competition is founded by virtue of capital and its competitive characteristics of the enterprise (Piccolo, 2008). Companies must create a difference between competitors in order to survive in an invincible position in the market of fierce competition (Regan, 2008). However, any one of the characteristics or conditions is not forever. So, we must continue to develop innovative competitive features. In todays society, competition has following major characteristics: First, the expansion of the scope of competition, mainly including: 1) the diversification of the main competition. With the economic globalization, it will further promote the social division of labor, leading to the diversification pattern of competition. 2) The globalization of local competition. Economic integration and trade liberalization has reduced the country or regional limits of globalization towards the direction of promoting competition. 3) Competition content diversity. Modern competition not only stay in the competition for the market and customers, and further extended to technology, information, personnel and even strategic partners such as multi-level competition. Second, changes in competition mode, mainly: 1) the aim of competing has changed from the market share to compete for customer loyalty. With increased competition intensity, market share is difficult to sustain customer loyalty as competition goals; 2) the focus features of competition shifts from competition to process competition, part of the development of competition into the system from the competition; 3) the way of competing changes from competitively price non-price competition. The traditional way of price competition is difficult to adapt to these changes. Information technology reduces customer search and transaction costs, reduced services, economic globalization, national differences in the prices of the effectiveness of price competition; 4) the relationship is becoming cooperating and fights against each other. Only by establishing strategic alliances with competitors to form both the interaction between competition and cooperation, pursue win-win competitive effects, can only better meet customer needs, effective response to the competitive environment, competitive objectives of enterprises. Third the innovation of competition means. 1) Conversion from visible to invisible. With the technology and facilities improving, the competitiveness of enterprises shifts to the use of modern information technology, integration, functional reorganization, driving to improve efficiency of operation with information technology. 2) Competition shifted from a single competition to compound competition. The international logistics market, competition, the unique way of competition means is difficult both to obtain and maintain competitive advantage and meet customer demands for diversity in complex, showing a variety of sales promotion and use, services, price and promotion mix of the compound variety of competition means competition situation;3) Reliance from on the internal strength to both the internal strengths and external resources. But in the face all kinds of trade barriers and market access restrictions, companies simply is difficult to compete effectively with virtue of its own resources, only an integrated use of economic, psychological, political and public relations among other factors, with the government, associations, the media and the public, etc. the formation of internal strengths and external forces work together to beat the market and fierce competition to win. Under the new era of competitive characteristics, Cadbury also has its own competitive features that is powerful combination, and along with Kraft to create a market. Kraft and Cadbury combining has become the worlds largest confectionery company. Through the merger, it reflects the complementary advantages both of them. First, Cadbury could help Kraft make up for disadvantaged in chocolate and chewing gum products; Second, in some Kraft, there has not yet reached the emerging markets, Cadbury has established a relatively strong distribution system. Kraft launched Cadbury now choosing the timing of the acquisition can also be said about right. From the perspective of the development to Cadbury, its current operating conditions very good, but limited by company size, development bottlenecks encountered. So by merging, Cadbury will have a brighter future. A new kind of product and its target market After uniting with KFT, a new kind of product will be exploited, this is walnut candy. First, the main raw material of walnut is nut, which is a nut fruit. It has many effects. For example, Walnut nutritious are rich in protein, fat, minerals and vitamins, fat containing linoleum acid and more nutritional value, as well as vitamins B and E, which could prevent cell aging, enhance memory and release aging. Walnuts also contain special vitamin ingredients, not only did not increase cholesterol, but also reduce the intestinal absorption of cholesterol for atherosclerosis, hypertension and coronary heart disease human consumption. Walnuts contain linolenic acid and calcium, phosphorus, iron, the bodys skin beauty ideal agent, regular consumption of a profit the skin, hair Ukraine, and have prematurely white hair, and loss prevention functions. Walnuts also contain many trace elements needed by the body, which are important proprietary accessories. When you feel tired, chew more walnut, w ith ease fatigue and stress. So, if through a special process, nuts can be made the walnut sugar, that it not only can play the role of health care products, but also a broad market. This is the walnut candy birth. Because walnut candy is a new product to a lot of people, in order to better promote their products, to find greater and more extensive market, determine the target market is particularly important. Target market is the fundamental starting point of regional marketing. Analysis and grasp the regional marketing system, subsystem from its target market began to take marketing or target marketing positioning of thinking. Determining the target market must be looking for both demand in the market and consistent with its resources and advantages of the target market segments. Customers need is to be able to respond to customer requirements, and meet the customers desires and needs, and can see farther than the customers, to find and meet with customers and the request, so the key is to meet the needs of the customer better than competitors; integrated marketing is that the company will have to serve customers in all sectors interests, all sectors must be coordinated departure from the Cus tomer Perspective; earnings capability refers to enterprises depend on more than competitors to better meet customer need to make a profit. The first principle of selecting target market is that the market should demand, if there is no real market demand or potential demand, it can not be selected as the target market. Not for the company to decide what conditions should it do, but according to the social needs of the market to decide what to do. Second important principle of selecting the target market is that: to use their own existing resources, avoid weaknesses, looking for their strengths target market. Many enterprises focuses only on market demand, regardless of their condition diversification, it is very dangerous. Third principle of selecting target market is to pay attention to find the edge of target markets. In general, each company has its own possession of the technology, resources and operating conditions and it play a different role in marketing system. So the enterprise should treat market opportunity as a key factor in the marketing selection. But to the external enterprise, it is difficult to find such chances. Even as fierce competition among peers, so that market opportunities in certain sectors lost or diminished opportunities for efficiency, we can not blindly go outside the industry to find the target market. Therefore, the boundary between the industry and trade office, there will be a vacuum, usually called the edge of market opportunities. Edge of market opportunities on the one hand some companies can still play advantage, on the other hand, because it is covert, difficult to be found in most businesses, easy access to opportunities for efficiency. If companies need to look outside the target market in the industry, major efforts should be made to find market opportunities, and select edge of the target market. The fourth principle is to select the ideal target market, but also consider the different degree of difficulty into retirement. According to industry profit point of view, the most attractive target market should be high barriers to entry low barriers to exit. The fifth principle is to be good at identifying potential target markets and future target markets. Opportunities in the market some demand is evident, while another is hidden behind the existing market demand for some kind of demand, which we call the potential market opportunities, corresponding to, then there is a potential target market. Review of Prices Price objective Price target is the enterprise business goals. Through the pricing system, the enterprise is to make a proper price level to achieve its price objective(Steinberg, 2005). Because companies set their own price before the first target audience, the target group of their income determines their acceptable price. Then companies need to capture the market first, or first create profits as much as possible. If it is to capture the market, it should take penetration pricing, if the first to create profits as much as possible, we should use skimming pricing. It is why should have a price objective. While prices should also consider cost of production, circulation costs, profits and taxes. Walnut candy is one of the main components of walnut, and walnuts are distributed all over the world. Therefore, the production of raw materials is very convenient, relatively low freight costs and raw materials are more abundant. So a medium and reasonable price level should be positioned in Walnut candy. Price competition The so-called price competition points to that an enterprise considers the cost of enterprises and products based on market and enterprises has established a competitive price relative to competitors, thus price advantage attracts consumers, realizing the purpose of profit(Orzen, 2008; Kondo, 2004). It should say that, in the current market, price is still an important factor to affect the consumers to make in consumer choice, so the use of price competition means businesses to seize the market price reduction approach is still very effective. Price competition is an inherent phenomenon of market economy which is dominated by the law of market economy, and only follows the law of competition in commodity prices and other economic laws, economic activities, to achieve greater economic efficiency. Competition makes the consumer sensitive to very price; price competition has a strong effect. At the same time, price competitions can often significantly lowering prices and expanding market in growth companies. Therefore, the outbreak of a price war is to re-divide the market resources to expand production scale and the weak competitiveness of small businesses out. This realization of the effective allocation of resources, market price competition has certain inevitability. Walnut candy is a fresh product for most people, because of its abundant and wide variety of sources of raw materials, so it has a big price advantage. Meanwhile, Cadbury and Kraft as a joint, for the walnut candy sales offers a wide range of channels. Therefore, walnut candy as a new product is very competitive and has a broad space for development. Pricing strategies Pricing strategy is that through the assessment of the demand and cost analysis the business chooses one strategy to attract customers and achieve marketing mix of pricing strategies (Grà ¶ÃƒÅ¸ler, 2008; Farmer, 2002). The low elasticity of demand (elasticity coefficient is less than 1, demand inelastic) of goods, should be taken to high pricing strategy. Sales influenced by the prices of its small, prices low after the sales drop, while the total income increase. Elasticity of demand for high (greater than 1, demand elasticity) of the commodity, low-cost pricing strategy should be adopted. Because prices will rapidly decline sales, resulting in sales revenue. Demand elasticity for a single (equal to 1) of the commodity, the price change will not lead to sales revenue, and should refer to other standard pricing. To Walnut candy should have a low-cost pricing strategy. For the walnut candy sales process, you can use Customer Value Innovation Strategy, which is a corporate strategic thinking. Such strategic thinking is orientated by the clients as a strategic orientation, it is based on the satisfying value to improve customers satisfaction and retain customers as loyal to the changing market environment, achieving sustainable development of enterprises. Meanwhile, to the enterprise, it could improve its core competitive capability to go ahead of the competitors under the Customer Value Innovation Strategy. The dynamic development of core capabilities associates to the changes customer value. If the enhancement of core capabilities can not meet the changed needs of customers, then upgraded the core competencies and is not to generate new competitive advantages. At this point, the development of core competencies should be modified of track and direction. Only when the upgraded the core competence could give customers greater satisfaction, the upgrad e can be as effective to enhance this. Thus, enhancement of core competence direction and goals should be founded under Customer Value Innovation Strategy. Key factors influence the price decisions and strategies The fundamental factors affecting the price are socially necessary labor time value. Value determines the price. In the commodity economy, commodity prices mainly determined by market supply and demand affect prices, but can not decide the price. Price decision, the main factors affecting the price: 1) raw materials, if raw material prices have gone up, prices go up. 2) Supply and demand, short supply of natural prices, sluggish sales will be lower prices; 3) consumer psychology; product design is reasonable, they are quite attractive to consumers, or it could be not. There are major environmental factors, such as the financial crisis, inflation and so on. Financial crisis and inflation will affect the purchasing power of consumers. In determining the price, it should be taken into account various factors.

Rock And Roll Essay -- essays research papers

â€Å"America. betaking herself to formative action(as it is about time for more solid achievement, and less windy promise), must , for her purpose, cease to recognize a theory of character grown of feudal aristocracies, or form’d by merely literary standards, or from any ultramarine, full-dress formulas of culture. polish, caste, &c., enough, and must sternly promulgate her new standard, yet old enough, and accepting the old, the perennial elements, and combining them into groups, unities, appropriate to the modern, the democratic, the west, and to the practical occasions and needs of our own cities, and of the agricultural regions.†1 Walt Whitman wrote this poem back in 1855. A hundred years before rock and roll was invented, people like Walt Whitman could sense that a change needed to happen in America. In the 1880’s, the Robber Barons had a dramatic impact on America. Some of them, such as Andrew Carnegie showed that people could rise from rags to riches. The 1920’s were called the Roaring 20’s, partly because people were carefree and willing to have fun. Jazz became the dominant form of music. Finally along comes the 1950’s. America has gotten out of WW2 and is now ready for a new evolution. People are feeling how they did back in the 20’s; carefree and willing to do anything for fun. On March 5, 1951, a rhythm-and-blues band, Jackie Brenston and His Delta Cats, recorded â€Å"Rocket 88†, a frenetic, toe-tapping tribute to a customized car.2 This was the birth of Rock and Roll. The music didn’t catch on until 1955 though, when Bill Haley produced â€Å"Rock Around the Clock†. The song soared up the pop charts, and became the first rock and roll song to ever-hit number 1. From the music of Elvis Presley and Buddy Holly, to Little Richard and Jerry Lee Lewis, no other style of music has so greatly impacted the lifestyle of the American people.   Ã‚  Ã‚  Ã‚  Ã‚  Elvis Presley was the most recognized and the most influential rock and roll artist that ever lived. In 1956, Elvis made his way into the national spotlight with his single â€Å"Heartbreak Hotel†. He set in stone the image and sound of rock and roll that would endure as long as the music lived.3 With the swivel of his hips, the slur of his voice, and the curl of his lip, he evoked the force and feeling of youth and sex and the rebellion that would become the image of rock and roll. He also stamped ... ...sten to rap, sca, hip hop, etc., but our parents hate it. They are doing the same thing to us that their parents did to them in the 50’s. Even today, we are advancing. Dress styles that were banned 20 years ago are standard today. Music has influenced our lives from the very start. It is who we are. Rock and roll is a symbol of America. It is a national pastime. If it were not for Elvis Presely or Buddy Holly or Jerry Lee Lewis or any of the rock and roll artists of the 50’s, our grandparents and parents may not have realized the need for change and we would probably still be listening to jazz and opera all the time. A quote by Gilbert Ostrander tells how the younger generation of America always finds something new to latch onto. When they get bored with that, they move on to something else. â€Å"The younger generation is at all times simultaneously appearing on the field and moving off the field and trying to stay on the field while turning into something else. N o sooner have the rules of the game been officially explained by the younger generation, than another game is discovered to be in progress on the same field under different rules by a somewhat different younger generation.†19